We help leaders shape how the world sees them.
An executive branding and thought leadership firm for founders, investors, and senior leaders.
As seen in
We’ve worked with Fortune 500 CEOs, tech founders, investors, & government leaders.
You’ve built something significant. But accomplishment alone doesn’t build influence. The leaders who shape their industries are the ones who control how they’re seen—in media, on platforms, and in the conversations that matter. We make that happen.
You need a way to reach the world: a platform, a voice, a presence.
For 15 years, our team of bestselling authors, award-winning editors, and senior strategists has helped leaders like you become the recognized authority in their field.
We’ve built major social media followings, prepared leaders for high-stakes media moments, and crafted the narratives that define how the world understands them.
Work With Us
We offer three suites of services, tailored to where you are and where you want to be:
Thought Leadership Writing
Clear. Strategic. Distinctly yours.
- Brand-Defining Essays & Twitter Threads
Big ideas, distilled. Designed to spark conversation and spread. - Web Copy
Position your firm, fund, or product with clarity and authority. - Executive Bios & Profiles
Craft a narrative that earns trust in meetings, media, and investor decks. - Substack, Blog Posts & Case Studies
Showcase your wins and lessons with sharp, credible storytelling. - Whitepapers & Research Reports
Establish yourself as a domain expert: Grounded, analytical, and bold. - Books
From ghostwriting to publishing, we turn your experience into a lasting legacy.
- Messaging & Strategic Positioning
Tell the story that sets you apart and gets remembered. - Tone, Style & Voice Guidelines
Build a consistent, authentic presence across every touchpoint. - Channel & Platform Strategy
Focus where your audience listens: LinkedIn, Twitter, podcasts, more. - Content Operations & Roadmaps
Systematize your influence without the bottlenecks. - Team Resourcing & Workflows
Equip your internal team with the tools and guidance to scale.
- Investor Decks & Practice Sessions
Make the pitch that closes. - Media, Panel & Interview Coaching
Speak with clarity, presence, and control. - Podcast & Video Scripts
Show up as the voice of authority in every format. - Speeches & Keynotes
Memorable, compelling, and tailor-made for the moment. - Workshops for Teams & Leaders
Hands-on sessions to sharpen narrative, strategy, and voice.
- Crisis Communications
We have advised corporate clients on every variety of fast-breaking high-risk public relations crisis. We can help you respond to ours. - Article Placement
Want to land a piece in a major magazine? That’s our specialty. - Business Intelligence
Need to know the truth about a CEO’s performance? We can uncover that for you.
Our Team
Geoffrey Cain
Co-founder
Editorial
Geoffrey Cain is an award-winning author of bestselling books on leadership, business, technology, and finance. He is the founder and driving force behind Alembic Partners.
His forthcoming book, Steve Jobs in Exile (Portfolio, May 2026), reveals the untold story of Jobs’s “lost decade” at NeXT—and how failure transformed a brash wunderkind into a true business genius. Drawing on previously unpublished materials, private company documents, and interviews with Jobs’s closest colleagues, it is the definitive account of one of the greatest comebacks in business history. The book features an afterword by Ed Catmull, co-founder of Pixar.
This is the heading
His previous books have been called “gripping” (Financial Times), a “thriller” (The Wall Street Journal), “riveting” (The Economist and Forbes), “a crisp narrative” (Publishers Weekly), and “a prescient, alarming work” (Kirkus starred review). His citations include the Financial Times McKinsey Business Book of the Year Award and the NPR “Book of the Day.”
He has interviewed world leaders and covered historic global events. He has advised the White House and regularly testifies before Congress.
As a trusted advisor to senior executives, he helps leaders shape how the world sees them and what they stand for.
Benjamin F. Carlson
Co-founder
Strategy
Benjamin F. Carlson oversees client strategy and campaign execution at Alembic Partners. He brings two decades of experience in media strategy, content development, and executive communications to every engagement.
Previously an editor at The Atlantic, he has managed multimillion-dollar campaigns, produced documentary films, and advised Fortune 50 brands and senior executives on positioning and messaging.
At Alembic, he ensures every client engagement delivers sharp strategy, disciplined execution, and measurable results.
Samantha Cocove
Client & Engagement Strategist
Samantha Cocove partners with senior leaders and organizations to design and execute high-impact communications and engagement strategies. She works at the intersection of executive visibility and digital influence, helping clients translate complex ideas into clear, authoritative narratives that drive measurable results.
With nearly a decade of experience in digital communications, Samantha brings a proven track record of building enterprise-wide, social-first programs at Fortune 10 scale. She has directed executive communications strategies for C-suite leaders, aligning brand positioning and thought leadership with business outcomes.
Her cross-sector expertise spans corporate communications and philanthropy, with particular depth in C-suite advisory, content strategy, and program development. She has built the governance systems and cross-functional partnerships that make large-scale communications programs run.
Tara Slade
Brand Designer
Tara Slade is a brand designer who has collaborated with bestselling authors, investigative journalists, founders & media figures – people who are shaping industries and creating platforms that matter.
She has been a major designer of Substack brands helping over 100 writers launch their presence on Substack, including Mehdi Hasan & Dan Rather, Lawrence Krauss, Casey Newton & Anne Helen Petersen.
Her work empowers clients to step confidently into their next chapter.
Will Murphy
Senior Editor
Alessandra Lusardi
Tara Slade
Brand Designer
Tara Slade is a brand designer who has collaborated with bestselling authors, investigative journalists, founders & media figures – people who are shaping industries and creating platforms that matter.
She has been a major designer of Substack brands helping over 100 writers launch their presence on Substack, including Mehdi Hasan & Dan Rather, Lawrence Krauss, Casey Newton & Anne Helen Petersen.
Her work empowers clients to step confidently into their next chapter.
For over a year now, it has been a transformative experience working with Alembic Partners.
Alembic Partners are best-in-class at crafting compelling personal narratives, pinpointing unique positioning, and navigating the complexities of media engagement.
Not only have they helped me refine and articulate my ideas, but they’ve ensured I always presented as polished, insightful, and ahead of the curve.
Their approach to personal branding is essential for any business leader looking to elevate their influence and leave a lasting impact in their industry.
I highly recommend Alembic Partners to anyone serious about becoming a globally recognized leader in their field.
Their approach to personal branding is essential for any business leader looking to elevate their influence and leave a lasting impact in their industry. I highly recommend Alembic Partners to anyone serious about becoming a globally recognized leader in their field.
My goal was to use this to generate more opportunities and that's exactly what happened—I've already been offered an opportunity to run a similar program in Costa Rica, which will be a blast. The whole thing was a joy. And my photo ended up being an ad, which is kinda funny.
“Long story short, I followed your advice and stuff popped in a great way.”
Wanted to say thanks for your guidance. Long story short, I followed your advice and stuff popped in a great way.
My goal was to use this to generate more opportunities and that’s exactly what happened—I’ve already been offered an opportunity to run a similar program in Costa Rica, which will be a blast.
The whole thing was a joy. And my photo ended up being an ad, which is kinda funny.
The meaning of our name
The alembic is a vessel used in alchemy to distill, purify and transform what lies within
We help leaders distill their experience into influence.
Our Insights
What the Oscars Selfie Got Right (and What It Can Teach Us Today)
It was the selfie that shook the world. In 2014, Ellen DeGeneres gathered a constellation of Hollywood’s biggest stars—Meryl Streep, Jennifer Lawrence, Bradley Cooper, Lupita Nyong’o, and more—into a single
How Thought Leaders Must Grapple With the Shifting Landscape in 2025
Business leaders must do far more than simply be heard. In 2025, you must be trusted. You need a voice. You must spread a message, a personality, an emotion, that an algorithm can’t replicate.
AlembicPartners.com Wins Best Website Design 2024-25
We’re delighted to share that the website of Alembic Partners, designed by our brand designer Tara Slade, has received recognition in the 2024-25 Best Website awards of DesignRush. The honor
What the Oscars Selfie Got Right (and What It Can Teach Us Today)
It was the selfie that shook the world. In 2014, Ellen DeGeneres gathered a constellation of Hollywood’s biggest stars—Meryl Streep, Jennifer Lawrence, Bradley Cooper, Lupita Nyong’o, and more—into a single
How Thought Leaders Must Grapple With the Shifting Landscape in 2025
Business leaders must do far more than simply be heard. In 2025, you must be trusted. You need a voice. You must spread a message, a personality, an emotion, that an algorithm can’t replicate.
What the Oscars Selfie Got Right (and What It Can Teach Us Today)
It was the selfie that shook the world. In 2014, Ellen DeGeneres gathered a constellation of Hollywood’s biggest stars—Meryl Streep, Jennifer Lawrence, Bradley Cooper, Lupita Nyong’o, and more—into a single
How Thought Leaders Must Grapple With the Shifting Landscape in 2025
Business leaders must do far more than simply be heard. In 2025, you must be trusted. You need a voice. You must spread a message, a personality, an emotion, that an algorithm can’t replicate.
Subscribe to the newsletter
Sign up now for The Content Lab, our biweekly newsletter breaking down the secrets of great content that captures your attention.
"*" indicates required fields
FAQ
What does Alembic Partners do?
We help senior executives, founders, and investors build visibility and influence. Our services include executive positioning, social media strategy and growth, media training, op-eds and public commentary, and—for leaders ready to make an enduring statement—full-service book development from concept through publication.
Who do you work with?
We work with senior leaders who already have credibility and want to extend their reach—Fortune 500 executives, tech founders, investors, and institutional leaders. We also work with family offices and firms seeking to elevate the profile of key principals.
Do you write books?
Yes, on a selective basis. For leaders ready to make a definitive statement, we offer full-service book development from concept through publication. Our team includes bestselling authors and former senior editors at the world’s largest publishing houses.
I don’t want to write a book. Can you still help me?
Absolutely. Many of our clients come to us for strategic positioning, social media growth, media training, and op-ed placement—without a book component. A book is powerful but it’s not required. We build authority platforms tailored to your goals.
What’s it like working with you? How long do your projects take?
Engaging, rigorous, and highly tailored. No two engagements are the same. Some clients work with us on focused positioning projects over a few months. Others retain us on an ongoing basis to manage their entire public presence. We’ll build a plan around your specific goals and timeline.
I represent a business or family office. Can you help?
Yes. We have extensive experience crafting compelling narratives for family offices and businesses. If you have a special request, please write to us at [email protected] with a short summary of your project.
How long does it take to see results?
Most clients see meaningful shifts in visibility and engagement within the first 90 days. Building lasting authority is a longer commitment—typically six to twelve months for a fully developed platform. We set clear milestones so you can track progress throughout.
Can you be my publicist?
We are not publicists. We build the substance behind your public presence—the positioning, the content, the narrative, the media readiness. Your publicist handles bookings and media outreach. We make sure that when you show up, you’re unforgettable. Though we don’t offer publicity services, we can refer clients to publicists as needed.
Why should I hire Alembic to write my book and build my audience?
The world of thought leadership and book authorship is competitive. Succeeding in business isn’t the same thing as succeeding in publishing.
To become a thought leader, you need a platform and an established portfolio of media appearances and commentary. Our team of bestselling authors and award-winning editors can help you distill your message and build the visibility you need.
What will publishing a book do for me?
Authorship is worth more than any object you can buy. A book is the ultimate embodiment of intellectual authority, one that belongs only to its author. It has the power to draw talent, clients, funds, and allies to your projects—and your cause.
Which clients and industries do you work with? Would you be the right fit for my idea?
Most of our clients are leaders in finance, technology, and business. But we don’t limit ourselves to a specific industry.
What’s it like working with you? How long do your projects take?
Engaging, stimulating, & exciting.
No two projects are the same. We’ll flesh out a plan with you and then work based on your needs and goals.
I’m not an individual client, but I represent a business or a family office. Can you help me?
Yes. We have many years of experience crafting compelling stories for family offices and businesses.
If you have a special request, please write to us at [email protected] with a short summary of your project.
Can you be my publicist?
We are not publicists. Rather, we are in the business of thought leadership. We craft your story and help build your audience on social media and in books, articles, and newsletters.
Your publicist will take a different role. They can promote and schedule TV and podcast bookings and speaking engagements.
Though we don’t offer these services, we can refer clients to publicists as needed.
We want
to hear
from you